Measuring market penetration

Uploader: Damian 16 days ago  
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The company begins to raise the price of the product once it has achieved a large customer base and market share. The cost of owning a cell phone wasn't a factor for people less than two decades ago. Instead, you identify homeowners in a designated area to see how big the market is. The penetration rate also called penetration, brand penetration or market penetration as appropriate is the percentage of the relevant population that has purchased a given brand or category at least once in the time period under study. Market Penetration Sales Genie: In the auto insurance example, while there are 25, licensed drivers, you may only want drivers with a good driving record that have no tickets or accidents. These equations might also be calculated for usage instead of purchase. The penetration rate also called penetration, brand penetration, or market penetration as appropriateis the percentage of the relevant population that has purchased a given brand or category at least once in the time period under study. Retrieved from " https:

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